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Google to Enforce MiCA Rules for Crypto Ads in Europe

Google to Enforce MiCA Rules for Crypto Ads in Europe

Author:
Global Cryptocurrency
Published:
2025-04-15 10:37:02
20
2
Google will begin enforcing a new advertising policy for cryptocurrency-related services in Europe starting April 23, requiring crypto exchanges and wallet providers to comply with the European Union’s Markets in Crypto-Assets (MiCA) regulation. The move introduces stricter requirements on digital asset promotions to help the EU impose its regulatory framework on the expanding crypto industry. Under the new rules, crypto service providers that wish to advertise on Google in European markets must be licensed under MiCA or registered as a Crypto Asset Service Provider (CASP). Advertisers must also comply with local legal requirements.

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Risk warning: Digital asset trading is an emerging industry with bright prospects, but it also comes with huge risks as it is a new market. The risk is especially high in leveraged trading since leverage magnifies profits and amplifies risks at the same time. Please make sure you have a thorough understanding of the industry, the leveraged trading models, and the rules of trading before opening a position. Additionally, we strongly recommend that you identify your risk tolerance and only accept the risks you are willing to take. All trading involves risks, so you must be cautious when entering the market.

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