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BTCC / BTCC Square / Global Cryptocurrency /
Google to Enforce MiCA Rules for Crypto Ads in Europe

Google to Enforce MiCA Rules for Crypto Ads in Europe

Global Cryptocurrency
Author:
Global Cryptocurrency
Release Time:
2025-04-15 10:37:02
0
Google will begin enforcing a new advertising policy for cryptocurrency-related services in Europe starting April 23, requiring crypto exchanges and wallet providers to comply with the European Union’s Markets in Crypto-Assets (MiCA) regulation. The move introduces stricter requirements on digital asset promotions to help the EU impose its regulatory framework on the expanding crypto industry. Under the new rules, crypto service providers that wish to advertise on Google in European markets must be licensed under MiCA or registered as a Crypto Asset Service Provider (CASP). Advertisers must also comply with local legal requirements.
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